3 Tips to Ship Ocean Freight Successfully Under CIF Incoterms.
A reoccurring comment we hear from LCL importers is “Why is it that our charges are so inconsistent?”. On investigation, we find that it all comes back to the agreed incoterms of sale. Generally finding that it is that the importer is buying on CIF terms.
CIF is “Cost Insurance Freight”, the buyer is paying the seller for the cost of the goods, transit insurance and Freight to the port of entry at the destination country. This for importers seems like the “easiest” option.